The language of retirement planning and saving is challenging enough for middle-aged participants, so imagine how daunting it is for younger participants.
TIAA-CREF has put its imagination to work with hip-hop artist Wyclef Jean and several other hip-hop artists who have created a song, "Paper Right," that describes the need for financial education and retirement planning.
TIAA calls the song an "anthem" that identifies gaps in savings and retirement and offers suggestions for combating them.
"Music possesses an extraordinary ability to elevate awareness, inspire and drive conversation among key audiences, including younger generations," Zara Mirza, chief brand officer for TIAA, said in a January news release announcing the collaboration.
"Paper Right is about building a financial legacy for future generations," Jean said in the release. "The most important thing I hope people take away from the song and my partnership with TIAA is that saving earlier can set you and your family up for long-term success."
For older participants and those who are hip-hop challenged, there's a YouTube link to the "Paper Right" performance on The Tonight Show Starring Jimmy Fallon complete with a real-time libretto.
According to the TIAA news release, streaming the song will automatically donate 100% of the song's sales to First Generation Investors, an organization that provides financial education to high school students.