It's a contrast to the moves by big banks, long a dominant part of the city's office market. In the past two years, private equity firms, hedge funds and asset managers accounted for 35% of the square footage of new leases signed by financial services and insurance firms, according to data from Savills Research. That compares with 20% for large institutional banks, which represented almost a third of new deals just five years ago.
While Morgan Stanley recently leased more space, and J.P. Morgan Chase & Co. is building a state-of-the-art skyscraper, the broader trend for banks has been toward scaling back. HSBC Holdings is relocating its U.S. headquarters to a new tower in the Hudson Yards area, but the footprint is less than half of its current size in the city.
Barclays has also been exploring new offices but seeking a reduced amount of space. Deutsche Bank and Citigroup took steps to consolidate well before the pandemic.
Even as many banks have been vocal about the importance of being in the office, their large blocks of space to accommodate thousands of people may be more ripe for consolidation in the age of hybrid work. Other companies, such as J.P. Morgan and Goldman Sachs Group, outright own their buildings and are less apt to be in the leasing market.
Hedge funds and small investment firms, meanwhile, have comparatively compact teams and mostly lease their offices, meaning they can be more nimble with their real estate choices — easily moving to a larger space and choosing attractive locations. Many megafunds benefited from soaring equity markets during the past two years and ramped up hiring. They want to keep those employees, and add even more.
"With private equity, hedge funds and the like, their cost structure is entirely different," said Kathy Wylde, president of the Partnership for New York City, a business advocacy group. "These are firms with an established office culture and their workforce wants and needs to be together."
The leasing trends may be tenuous: Many funds are struggling as tumultuous markets, inflation worries and the war in Ukraine have eaten into returns. And some money managers are opening outposts, expanding, or outright moving to low-tax, sunny areas such as Florida's Miami and West Palm Beach.
Still, the appetite by large asset managers shows the importance of having a strong New York presence, Ms. Wylde said.
"As long as their people want to be in New York, that's where they're going to be," she said. "They will absorb rents and other costs to accommodate them."
For Wellington Management, the decision to open its first Manhattan office came amid a hiring spree that's expected to boost its New York employee base to about 400 to 500 people, from less than 100 now. Key to its approach was finding a building that was beautiful and unique enough to appeal to current and new talent.
"What we're looking to do is create a magnetic office space — making the office a space that people are excited to come to, vs. a place people feel they need to come to," said Chief Financial Officer Ed Steinborn.
The company plans to take four floors at 799 Broadway, a newly constructed building featuring outdoor green space, a wide-open floor plan with massive windows and collaborative spaces for staff. It's near Union Square, a neighborhood bustling with options for after-work drinks.
Wellington will let staff work remotely 40% of the time. The thinking: Make the office a more attractive space than home, while still allowing staff the flexibility of both.
New buildings, which tend to offer the amenities and open floor plans that many companies covet, are in far greater demand than older properties. One Vanderbilt, a skyscraper by Grand Central Terminal that opened in the depths of the pandemic, has been leased by firms including a unit of Mubadala Investment Co. and MSD Partners, which invests Michael Dell's family wealth. One tower being redeveloped, 425 Park Ave., has attracted Maverick Capital and Citadel.
Tech companies have also been active in the market, surpassing financial service and insurance companies on new leasing in the past two years, Savills said. Facebook parent Meta Platforms is taking more space at an East Village tower, nearly filling the building. Amazon.com Inc. has also been seeking to expand in New York.
These deals still are unlikely to be enough to fill Manhattan's glut of inventory. Even with an uptick in leasing, supply continues to reach records and landlords have to dangle incentives like months of free rent and tenant improvement allowances to get deals done.
Roughly 90 million square feet of space was available to rent as of the first quarter, and 20.3 million of that was sublease space, Savills said. Leasing totaled just 7.7 million square feet in the same period.
Even more sublease space has hit the market in the past couple weeks alone, a sign that employers are starting to get serious about their post-pandemic office plans and long-term flexible work, said David Goldstein, vice chairman at Savills. Return to office has been stubbornly slow: About 38% of New York-area workers were back at their buildings as of May 4, according to security firm Kastle Systems, a figure that has been little changed since mid-March.
"Companies are doing everything they can to entice their employees to physically come back to offices," said Ben Friedland, a vice chairman at CBRE Group. "One important lever they're using is to upgrade the quality of the space and the amenities they provide."