SooHee Lee was named vice president and client adviser in charge of institutional sales and client relationships in South Korea at PGIM Fixed Income, the $776 billion arm of PGIM, the firm said in a statement Nov. 20.
He is based in Hong Kong and reports to Helen Chang, managing director and head of Asia-Pacific ex-Japan. The position is part of the firm's Asia-Pacific ex-Japan client advisory group.
Lee leads the institutional sales strategy in South Korea and is responsible for growing the firm's business in the country.
PGIM is the global asset management business of Prudential Financial and manages $1.27 trillion in assets.
Lee has more than three decades of experience and was most recently head of institutional business at SEI Investments, where he marketed multimanagement and outsourced CIO investment services to institutional investors in the Asia-Pacific region for six years. As of June 30, SEI had $81.6 billion assets under management for its institutional OCIO business.
Before that, he was a director and head of business development at Amundi Asset Management for 16 years where he focused on the institutional and fund distribution business in South Korea. Amundi has $2.09 trillion in AUM.