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December 07, 2023 04:56 PM

BlackRock says it's building – not buying – new AI-powered tools to stay competitive

Cheyenne Ligon
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    BlackRock_Artificial_Intelligence_1550_i.jpg
    SOPA Images/LightRocket via Gett
    CHINA - 2023/11/03: In this photo illustration, the American multinational investment company BlackRock (NYSE: BLK) logo seen displayed on a smartphone with an Artificial intelligence (AI) chip and symbol in the background. (Photo Illustration by Budrul Chukrut/SOPA Images/LightRocket via Getty Images)

    Asset management firm BlackRock will roll out a suite of new generative AI-powered tools for both its employees and its clients over the coming months – some of the first steps outlined in a new internal memo outlining the $9.1 trillion firm's approach to generative AI.

    The tools include an AI-powered chatbot to answer simple customer questions as well as several AI-powered "copilots" which will produce "first drafts" aimed at boosting employee productivity, according to the Dec. 6 memo signed by Rob Goldstein, BlackRock's COO, Lance Braunstein, head of Aladdin engineering, and Kfir Godrich, BlackRock's chief innovation officer.

    Related Article
    BlackRock joins AI mania, calling it a potential 'mega force'

    BlackRock's memo outlines its plans to "democratize coding" by giving "everyone the ability to code" through the use of generative AI – "Users can speak in their natural language and AI models will write the code, making English the coding language of the future," the memo states.

    The memo stresses the importance the firm has placed on building its own AI tools, powered by its own proprietary data and technology, rather than buying them on the open market.

    "Notably, we are building tools where we can develop a unique advantage as BlackRock, versus buying tools that will be standard across the industry," the memo said.

    BlackRock's technology platform, Aladdin – which generated $1.4 billion in revenue last year – is used by over 1,000 outside firms for some or all of their investment processes, meaning BlackRock has a lot of valuable data with which to work.

    In the memo, the firm stated that it planned to take a "walled garden" approach to generative AI, meaning its tools will be powered by its own data alone and that data will not "leave (BlackRock's) walls to fit other GenAI models."

    BlackRock and its CEO Larry Fink have long been fired up about the transformational potential for generative AI. The firm launched its AI Labs in 2018 and has 100 AI professionals in various departments, according to the memo.

    "Like the advancement of the personal computer, internet, and mobile phone, the promise and potential of GenAI to transform how we work and live is enormous," the memo stated.

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    October 23, 2023 page one

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