While I don’t do resolutions, I am determined that 2025 will be a year of inspiration for me. My hope is that I can discover new ways to be inspired, find inspiration in places I may have missed and possibly provide some inspiration for others as the year unfolds. Less resolution and more mantra, perhaps.
At P&I, "inspire" is one of our goals alongside inform, engage and connect with our audience throughout the year. To kick off the new year, I’d like to share some highlights from 2024 as well as some of the great initiatives we have planned for 2025.
Inspire
We honored some amazing people and initiatives last year, spanning our Eddy Awards, which recognize defined contribution participant engagement, communication and education, the P&I WorldPensionSummit’s Excellence and Innovation Awards, recognizing plan sponsors from around the globe, and the Best Places to Work in Money Management program. We added a new component to our Influential Women in Institutional Investing awards and conference, selecting our first cohort of Rising Stars. I am in awe of the great work being done by some truly amazing people across our industry.
In 2025, look for continued coverage in these areas and consider nominating that person or project deserving some special recognition. You have to play to win, and we’re counting on you to share some of the wonderful and inspiring things happening across the industry so we can shine a spotlight and share best practices.
Inform
Our team produced more than 5,000 stories in 2024. That includes more than 2,200 searches and hires, which totaled $385 billion in stated mandate size. We also updated 187,000 data points in our Research Center. We launched our This Week in Washington newsletter from the desk of Washington Bureau Chief Brian Croce, as well as P&I Don’t Miss and P&I Daily Wrap news products. We revamped P&I Daily to provide insights from the top stories of the day in a narrative-driven premium format directly in the newsletter along with links to other important coverage for our subscribers.
In 2025, we’ll stay focused on audience obsession and you’ll see us lean into coverage areas that we see resonating with readers. That includes expanded coverage of private markets, endowments and foundations (with a new roundtable in April), focused coverage on emerging and diverse managers (including a new partnership with the National Association of Investment Companies) and continued coverage of chief investment officers across the industry.
Engage
We are proud that our journalism brought record- breaking traffic to pionline.com in 2024! We had record readership growth, and you engaged with stories covering a broad array of topics. Some of our best-read content included our revived Face-to-Face series bringing you deep-dive interviews with titans in the asset management and allocator realm.
In 2025, you’ll see us continue to experiment with new formats and channels to bring you insights from thought leaders throughout the industry.
As part of our ongoing commitment to deliver premium content across the channels that serve you best, we will be transitioning the Pensions & Investments print publication to a monthly magazine. Print doesn’t lend itself to news in our fast-paced world, but we will continue to deliver hard-hitting breaking news and daily insights via the website and our newsletters, which you’ll see continue to evolve over the course of the year. The print publication will focus on in-depth interviews and profiles along with our unique data and special reports delivered each month.
Connect
In 2024, we created new opportunities for global asset owners to connect face-to-face and share insights and ideas. We launched a private markets conference with a focus on the LP perspective, a new insurance allocator roundtable, and we hosted four VIP pension fund tours and 10 other conferences across the U.S., Canada and Europe.
In 2025, we’re bringing our highly successful pension fund tour model to Canada visiting OMERS, CAAT and HOOPP. We’ll host our first Endowment & Foundation Assets roundtable and our first event in Sweden. We have 14-plus conferences lined up to provide connection and collaboration with key allocators across the investment and retirement landscape. Join us to be part of the community and the conversation.
From all of us at P&I to all of you, here’s to a healthy, happy, prosperous and inspiring 2025! Thank you for being part of our universe, and we hope you will continue to engage with Pensions & Investments across all our platforms. Feel free to share your 2025 mantra (or resolution) with me and any inspiring ideas for how we can continue to serve you in the year ahead.
Wishing you an inspiring 2025.
Nikki Pirrello is president and publisher of Pensions & Investments. She can be reached at [email protected].
