Savvier investors taking bigger role with managers
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May 26, 2014 01:00 AM

Savvier investors taking bigger role with managers

Institutions want more dialogue, greater input as knowledge grows

James Comtois
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    MassPRIM'S Michael Trotsky: “We're happy to pay for skill. We're not anxious to pay for market or beta returns.”

    Institutional investors increasingly have been demanding both more transparency and more of a dialogue over how their assets are being invested and portfolios are being constructed and the pace at which asset owners want more of a dialogue with their asset managers is continuing to rise.

    “The knowledge gap between agents and fiduciaries is continuing to close,” said Michael Trotsky, executive director and chief investment officer of the $58 billion Massachusetts Pension Reserves Investment Management Board in Boston. This, he added, has led to “a massive change in the industry where the power is shifting to the asset owners.”

    Said Jack O'Connor, head of business development and client service at DDJ Capital Management LLC, Waltham, Mass.: “Plan sponsors want to understand what the managers are doing as much as possible and the only way to do that is to have discussions with them.” DDJ Capital, a boutique manager that specializes in high-yield strategies, has approximately $7 billion in assets under management.

    As investing has become more complex and asset owners have become more knowledgeable about investment strategies, institutional investors want to be regularly briefed and consulted on how their portfolios are being constructed.

    Although there are a number of reasons for this shift, the financial crisis of 2008-'09 is the most notable.

    “Coming out of the financial crisis has engendered more of a need for oversight and for (pension fund) boards to get as much financial information as possible,” said Michael Roberge, president and CIO of MFS Investment Management Inc., Boston. MFS Investment had $420 billion in AUM at March 31.

    Andy Keith, managing director and head of outsourced CIO at U.S. Trust Corp., Boston, agreed, pointing out that due diligence in selecting a money manager has always existed, “the crisis brought some elements into full focus,” such as the need for more in-depth research into the money managers' investment processes. “That's something that wasn't as in-depth a research point prior to 2008 that it is now.”

    “Asset owners are much more aware of their fiduciary responsibilities now,” he added. “So in 2008-2009, fiduciaries realized they needed to become more active and understand these products better. They couldn't just rely on the consultant's advice alone.”

    “Pre-2008, clients were mostly interested in hearing product updates and focusing on performance,” said Carol Geremia, president of MFS Institutional Advisors Inc. and the firm's co-head of global distribution. “Now, with the business so complex, they stay in touch more and are looking for more information about a broader range of topics,”

    “Our conversations with clients about risk management have increased tenfold since the crisis,” she added.

    Another cause for the increased demand for transparency is the shift toward more “benchmark agnostic” strategies.

    “Years ago, things were more benchmark oriented,” said DDJ's Mr. O'Connor. “Since a lot of plan sponsors want to allow the manager to do something further afield from the benchmarks, they need to be comfortable with their managers.”

    Pension plans like MassPRIM are becoming much more savvy about their money managers' investment processes. In doing so, they are following in the footsteps of such large plan sponsors as California State Teachers' Retirement System, Sacramento.

    According to Michelle Cunningham, deputy CIO of the $180.8 billion state pension plan, CalSTRS has expected “a high level of transparency” from its money managers for as long as she's been there.

    “Because we're a large public fund we need to be transparent,” she said. “It's been part of our philosophy.”

    Mr. Trotsky said he doesn't believe size is an issue — the shift is seen among many different types and sizes of institutional investors.

    Large institutional investors

    Michael Cantara, senior managing director at MFS global client group, a division of MFS Investment, said that in his experience, he's seen this demand for increased access largely from large institutional investors, but that's mainly because they have the size — and therefore the means — to implement internal changes within their investment department faster.

    One result of this increased level of interactivity from asset owners is that consultants are aiding the decision-making process, rather than driving it like they had in the past.

    “We were much more reliant four years ago on the advice of consultants. Now, we use them as another set of eyeballs to provide quality control on our own work,” explained Mr. Trotsky.

    “Asset owners don't want to rely solely on the consultant. They're there to provide that extra level of transparency,” added Mr. Keith.

    Mr. O'Connor pointed out: “Consultants have always wanted more transparency from money managers, and this (trend) is an evolution of that.”

    Said Mr. Cantara: “Institutional investors have always been interested in the details and the underlying process of how their portfolios are being constructed,” adding he's seen asset owners become “more interested in hearing our viewpoints.”

    For example, several of MFS' institutional clients want access to the firm's expertise on emerging markets, even if MFS isn't running an emerging markets strategy for those clients.

    “Clients want more from the firm than just managing their portfolio,” added Mr. Roberge. “That's a big change within the business.”

    In addition to wanting more information from the money manager — and now having the skills to understand the intricacies of several investment strategies, many asset owners want to know what they're paying for when they employ an asset manager, and want to make sure they're getting their money's worth.

    “We're happy to pay for skill. We're not anxious to pay for market or beta returns,” said Mr. Trotsky.

    Ultimately, the institutional investors want to be able to explain to the people they're responsible to how their assets are being invested.

    According to Mr. O'Donnell, regular open dialogues with their institutional clients are essential these days, because for most asset owners, “it's about awareness.”

    Asset owners, Mr. Keith agreed, “want a deeper understanding of how their assets are being managed.”

    “We used to wait for a manager to underperform for a very long time before raising the red flag. Now we're much more proactive,” said Mr. Trotsky. “We now have the tools, staff and talent to identify for ourselves who the best managers are.”

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