A new firm, 401(k) Forum, is developing an investment program offered over the Internet that gives specific asset allocation advice to defined contribution plan participants. The company will create a customized World Wide Web page for each plan sponsor client.
Participants who sign onto the Web page complete a risk tolerance questionnaire. Within 20 minutes, participants will get their optimum asset allocation using specific investment options offered by the plan.
CEO Drake Mosier previously was a consultant with Smith Barney, which offers a similar service in hard copy form.