Brett Craig, founder of new Miami-based private equity manager Everglades Equity LLC, is taking a walk on the wild side, aiming to donate a portion of the firm's profits for Florida Everglades conservation.
Mr. Craig, Everglades' managing partner, launched the firm in October.
Executives also will establish the Everglades Equity Conservation Fund in November and will be donating a portion of the general partnership's investment profits to charities focused on conservation efforts in the Florida Everglades.
Prior to forming Everglades, Mr. Craig was a principal at Boca Raton, Fla.-based private equity firm Hidden Harbor Capital Partners LLC.
Everglades will focus on making majority equity investments in lower-middle-market North American companies in the value-added distribution, facilities services, industrial services and human capital management sectors.
The firm's unusual model comes from Mr. Craig's affinity for the Everglades and his desire to support conservation efforts.
"Growing up, I spent a great deal of time exploring and fishing in the Everglades," Mr. Craig said. "Many of the most memorable moments of my childhood were spent there. ... I'm hopeful that I can make a difference in protecting and restoring this vital resource over time."