The City of Los Angeles Deferred Compensation Plan is the winner of the third annual Art Caple President's Award for Excellence sponsored by the National Association of Government Defined Contribution Administrators.
The award was announced recently at NAGDCA's virtual annual meeting for the plan's education campaign called "LA's The Place!" that was conducted during the October 2020 National Retirement Security Month.
The award honors the late Mr. Caple, a former NAGDCA president and a leader in building retirement income security for state and local government employees.
The plan's effort featured an interactive quiz based on a tour of Los Angeles landmarks that was designed to encourage greater awareness, participation and savings for the $8.8 billion deferred compensation plan. The quiz was accompanied by a weekly raffle of prizes.
This campaign had 435% more contest entries than the plan's 2019 campaign, said a Sept. 16 NAGDCA news release. The plan's managers "inserted customized links in outgoing communications to track and assess website traffic driven by the various channels used to promote the campaign," the news release said. "Google Analytics were then used to identify which communication channels were most effective in drawing individuals to the campaign's dedicated landing page."
The Los Angeles plan won the Caple Award last year, too. That campaign featured an interactive exercise called the "Be a Friend Challenge," which offered five suggestions for each of the plan's audiences — active participants, retirees and eligible non-participating employees — in order to be eligible for a prize drawing. The campaign resulted in a 57% increase in enrollments during the promotional period compared to a similar campaign the previous year.
