Update: On March 17, the Rolling Stones postponed their No Filter tour. Jean Statler, CEO of tour sponsor Alliance for Lifetime Income, expressed the group's support in a statement: "The Alliance has closely monitored the impact of the novel coronavirus (COVID-19) and its effect on communities across the country. We support the Rolling Stones’ decision to postpone the No Filter U.S tour and think it is in the best interest of millions of Stones fans and public health."
Another tour. Another slate of cities. Another chance to educate people approaching retirement age about saving for retirement while rocking out at a concert.
Rock icons The Rolling Stones are back on the road, and the Washington-based non-profit Alliance for Lifetime Income is once again the sole sponsor of the band's 15-city tour.
"The great thing about The Rolling Stones is that they attract an audience between (the ages of) 45 and 72," said Jean Statler, executive director of the Alliance for Lifetime Income. "It's a natural gathering of an age group where retirement is top of mind."
Ms. Statler added: "Our message is the same. What's new are the cities."
When the alliance sponsored The Rolling Stones' No Filter tour in 2019, it would establish a spot by the entrance to answer any questions concertgoers might have about retirement. Ms. Statler noted that concert attendees last year were very interested in engaging with the alliance about this topic.
Ms. Statler added that, during the tour in 2019, attendees would ask how to get part of their 401(k) invested in an annuity. Now with passage of the SECURE Act, the alliance has a more direct answer.
"Our program is on education. We started with the Stones because of the audience that they attract," Ms. Statler said. "They embody living life to the fullest. They're not planning on retiring anytime soon. It's a sweet spot for us."
The 2020 Rolling Stones No Filter Tour kicks off May 8 at the SDCCU Stadium in San Diego, then plays shows in Vancouver, British Columbia; Minneapolis; Nashville, Tenn.; Austin, Texas; Dallas; Buffalo, N.Y.; Detroit; Louisville, Ky.; Cleveland; Pittsburgh; St. Louis; Charlotte, N.C.; Tampa, Fla.; and concludes July 9 at Mercedes-Benz Stadium in Atlanta.— James Comtois