Skip to main content
MENU
Subscribe
  • Login
  • My Account
  • Logout
  • Register For Free
  • Subscribe
  • Topics
    • Alternatives
    • Artificial Intelligence
    • CIOs
    • Consultants
    • Defined Contribution
    • ESG
    • Face to Face
    • Hedge Funds
    • Industry Voices
    • Investing
    • Money Management
    • Partner Content
    • Private Credit
    • Pension Funds
    • Private Equity
    • Real Estate
    • Regulation
    • Special Reports
    • Washington
    • White Papers
  • International
    • U.K.
    • Canada
    • Europe
    • Asia
    • Australia - New Zealand
    • Middle East
    • Latin America
    • Africa
  • Rankings & Awards
    • 1,000 Largest Retirement Plans
    • Top-Performing Managers
    • Largest Money Managers
    • DC Money Managers
    • DC Record Keepers
    • Largest Hedge Fund Managers
    • World's Largest Retirement Funds
    • Best Places to Work in Money Management
    • Excellence & Innovation Awards
    • WPS Innovation Awards
    • Influential Women in Institutional Investing 2024
    • Eddy Awards
  • Resource Guides
    • Active Thematic Global Equities
    • Retirement Income
    • Fixed Income
    • Pension Risk Transfer
    • Pooled Employer Plans (PEPs)
  • ETFs
    • Latest ETF News
    • Fund Screener
    • Education Center
    • Equities
    • Fixed Income
    • Commodities
    • Actively Managed
    • Alternatives
    • ESG Rated
  • ESG
    • Latest ESG News
    • The Institutional Investor’s Guide to ESG Investing
    • ESG Sustainability - Gaining Momentum
    • ESG Investing | Industry Brief
    • Innovation in ESG Investing
    • ESG Rated ETFs
    • Divestment Database
  • Defined Contribution
    • Latest DC News
    • The Plan Sponsor's Guide to Retirement Income
    • DC Money Manager Rankings
    • DC Record Keeper Rankings
    • Innovations in DC
    • DC Plan Design: Improving Participant Outcomes
  • Searches & Hires
    • Latest Searches & Hires News
    • Searches & Hires Database
    • RFPs
  • Research Center
    • The P&I Research Center
    • Earnings Tracker
    • Endowment Returns Tracker
    • Corporate Pension Contribution Tracker
    • Pension Fund Returns Tracker
    • Pension Risk Transfer Database
  • Careers
  • Events
    • View All Conferences
    • View All Webinars
  • Print
Breadcrumb
  1. Home
  2. EXCHANGE-TRADED FUNDS
May 01, 2025 02:02 PM

Vanguard’s VOO, world’s biggest ETF, nabs record flows in April

Bloomberg
  • Tweet
  • Share
  • Share
  • Email
  • More
    Reprints Print
    screenshot of Vanguard Group website
    Adobe Stock

    The world’s biggest exchange-traded fund just got its biggest endorsement yet.

    The $608 billion Vanguard S&P 500 ETF (ticker VOO) saw a nearly $21 billion inflow last month, the most in its 15-year history and the fifth largest amount ever taken in by a fund on a monthly basis, according to data compiled by Bloomberg Intelligence. It all happened as the underlying S&P 500 Index notched one of its choppiest months in recent memory, with large down days followed by relief rallies in the grip of President Donald Trump’s tariffs announcements.

    Absorbing billions of dollars this year — to the tune of $55 billion — even amid intense market volatility helped VOO recently surpass the SPDR S&P 500 ETF Trust (SPY) in assets to become the largest ETF. VOO’s rock-bottom management fee of 0.03% has made it a hit, with retail traders in particular, and its ticker has become somewhat of a shorthand among market analysts for talking about flows from do-it-yourself investors.

    SPY, on the other hand, charges 0.095% per year to track the same index. Despite a $2.2 billion inflow in April, State Street’s ETF has seen a net outflow of $27 billion so far in 2025, which, if the year were to end today, would mark its worst annual showing since 2015.

    “The fact that VOO is seeing record flows in the face of a volatile market is a real testament to the amount of retail buying,” said Bloomberg Intelligence’s Athanasios Psarofagis. “In a month, Vanguard took in what many issuers have in total assets. It just shows how resilient Vanguard is during any market, and why it tends to grow faster in rougher markets than other issuers.”

    The equities market was rocked last month by Trump’s tariff rollouts, which economists said would cause economic damage, dent consumer confidence and potentially lead to more intense inflation. Although the S&P 500 only ended up losing less than 1% for the month, day-to-day volatility reached historic levels amid the flip-flopping on levy policies. During April’s wild swings the Cboe Volatility Index, known as Wall Street’s fear gauge, closed at its highest level since 2020.

    Money flowed into certain pockets of the ETF market anyway. VOO’s April haul constituted more than half of all equity ETF flows, which clocked in at over $33 billion, Bloomberg compiled-data show.

    “Many investors are staying the course and adding to core holdings like VOO despite market volatility. Some of this is sticking with long-term strategies amid tariff noise, while another part is continued confidence in the strength of the US market,” said Roxanna Islam, head of sector and industry research at TMX VettaFi.

    While VOO’s “gross activity” — or overall trading plus its derivatives universe — equals roughly a third of SPY’s, it often beat out the State Street vehicle last month when it comes to a list of the most traded funds by investors on the Interactive Brokers platform. To Steve Sosnick, it suggests that clients were putting money into longer-term investments.

    “The popularity of VOO during April was a testament to individual investors’ continued faith in buying dips, and that they don’t only view downturns as short-term trading opportunities,” said Sosnick, Interactive Brokers’ chief strategist.

    Related Article
    Vanguard overtakes State Street as world’s biggest ETF
    Recommended for You
    Graphic showing market volatility with the letters ETF in the middle.
    Active, crypto take center stage in global ETF landscape — Trackinsight survey
    Vontobell-sign-main_i.jpg
    Vontobel to introduce its first active ETF
    ETF written on a computer screen with data points around it.
    Challenges face dual-class ETF structures, says Cerulli report
    Sponsored
    White Papers
    The State of Lifetime Income Report
    The Next Wave of LDI Evolution
    Retirement security to future income wins, TIAA brings you the latest financial…
    U.S. Public Funds Top Performers: Q2 2024
    Generative AI Investing: Opportunities at a Key Tech Inflection Point
    Research for Institutional Money Management: Advancing Physical Risk Modelling,…
    View More
    Sponsored Content
    Partner Content
    The Industrialization of ESG Investment
    For institutional investors, ETFs can make meeting liquidity needs easier
    Gold: the most effective commodity investment
    2021 Investment Outlook | Investing Beyond the Pandemic: A Reset for Portfolios
    Ten ways retirement plan professionals add value to plan sponsors
    Gold: an efficient hedge
    View More
    E-MAIL NEWSLETTERS

    Sign up and get the best of News delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    Subscribe Today
    October 23, 2023 page one

    Get access to the news, research and analysis of events affecting the retirement and institutional money management businesses from a worldwide network of reporters and editors.

    Subscribe
    Connect With Us
    • RSS
    • Twitter
    • Facebook
    • LinkedIn

    Our Mission

    To consistently deliver news, research and analysis to the executives who manage the flow of funds in the institutional investment market.

    About Us

    Main Office
    685 Third Avenue
    Tenth Floor
    New York, NY 10017-4036

    Chicago Office
    130 E. Randolph St.
    Suite 3200
    Chicago, IL 60601

    Contact Us

    Careers at Crain

    About Pensions & Investments

     

    Advertising
    • Media Kit
    • P&I Custom Content
    • P&I Careers | Post a Job
    • Reprints & Permissions
    Resources
    • Subscribe
    • Newsletters
    • FAQ
    • P&I Research Center
    • Site map
    • Staff Directory
    Legal
    • Privacy Policy
    • Terms and Conditions
    • Privacy Request
    Pensions & Investments
    Copyright © 1996-2025. Crain Communications, Inc. All Rights Reserved.
    • Topics
      • Alternatives
      • Artificial Intelligence
      • CIOs
      • Consultants
      • Defined Contribution
      • ESG
      • Face to Face
      • Hedge Funds
      • Industry Voices
      • Investing
      • Money Management
      • Partner Content
      • Private Credit
      • Pension Funds
      • Private Equity
      • Real Estate
      • Regulation
      • Special Reports
      • Washington
      • White Papers
    • International
      • U.K.
      • Canada
      • Europe
      • Asia
      • Australia - New Zealand
      • Middle East
      • Latin America
      • Africa
    • Rankings & Awards
      • 1,000 Largest Retirement Plans
      • Top-Performing Managers
      • Largest Money Managers
      • DC Money Managers
      • DC Record Keepers
      • Largest Hedge Fund Managers
      • World's Largest Retirement Funds
      • Best Places to Work in Money Management
      • Excellence & Innovation Awards
      • WPS Innovation Awards
      • Influential Women in Institutional Investing 2024
      • Eddy Awards
    • Resource Guides
      • Active Thematic Global Equities
      • Retirement Income
      • Fixed Income
      • Pension Risk Transfer
      • Pooled Employer Plans (PEPs)
    • ETFs
      • Latest ETF News
      • Fund Screener
      • Education Center
      • Equities
      • Fixed Income
      • Commodities
      • Actively Managed
      • Alternatives
      • ESG Rated
    • ESG
      • Latest ESG News
      • The Institutional Investor’s Guide to ESG Investing
      • ESG Sustainability - Gaining Momentum
      • ESG Investing | Industry Brief
      • Innovation in ESG Investing
      • ESG Rated ETFs
      • Divestment Database
    • Defined Contribution
      • Latest DC News
      • The Plan Sponsor's Guide to Retirement Income
      • DC Money Manager Rankings
      • DC Record Keeper Rankings
      • Innovations in DC
      • DC Plan Design: Improving Participant Outcomes
    • Searches & Hires
      • Latest Searches & Hires News
      • Searches & Hires Database
      • RFPs
    • Research Center
      • The P&I Research Center
      • Earnings Tracker
      • Endowment Returns Tracker
      • Corporate Pension Contribution Tracker
      • Pension Fund Returns Tracker
      • Pension Risk Transfer Database
    • Careers
    • Events
      • View All Conferences
      • View All Webinars
    • Print