"For fixed-income asset managers, ultrashort ETFs have served an entry point into the active ETF marketplace," said Todd Rosenbluth, New York-based head of ETF research for VettaFi LLC, a data and analytics provider.
"They can leverage existing infrastructure and expertise running mutual funds and separately managed accounts."
For ETF strategists or large registered investment advisers building ETF model portfolios, said Mr. Rosenbluth, "these products can approach cash in terms of liquidity and limited downside risk without leaving the model."
For example, according to the 13-F holdings report for wealth manager SVB Private through March 31, three of its largest reported client holdings were ultrashort ETFs.
Shannon Saccocia, Boston-based chief investment officer at SVB Private, a unit of Silicon Valley Bank, says that such ETFs are "slightly easier to transact in" and have fewer limitations or minimums compared with money market funds.
"We use ultrashort ETFs as a placeholder and for liquidity when building bond portfolios or raising cash," Ms. Saccocia said. "Because the bond market remains rather inefficient, the use of ultrashort ETFs allows us to maintain flexibility in buying and selling bonds," she said.
IMoneyNet's Mr. McLaughlin added that he's "seeing hedge funds and equity managers take a look at these products in trying to pick up some additional yield." Corporate treasury managers, significant users of money market funds, however, tend to be limited in their ability to buy such "equity" securities, he said.
With just a few days to weeks of duration difference between most of these products, VettaFi's Mr. Rosenbluth added that security selection is a critical factor for the manager. Many ultrashort ETF prices were down by more than 1% through July 8, he said, while others were flat to slightly positive for the year.
With short-term rates back up, however, yields are increasing. The $19.5 billion J.P. Morgan Ultra-Short Income ETF sports a yield of 2.15%, while the $137 million IQ Ultra Short Duration ETF has a yield of 3.16%, according to the funds.