All materials — including participant communications distributed as part of a defined contribution education campaign — must be included as part of the online entry, via PDFs of printed materials, high-resolution JPEGs or website links. Regardless of whether they were distributed to participants in print or online, entry materials must be submitted online.
Complete rules and entry forms are available at pionline.com/EddyEnter. Campaigns must have been launched no earlier than Jan. 1, 2022.
Sponsors of plans of all sizes are encouraged to enter, with materials judged against those from their peers based on the number of participants. Record keepers and retirement plan advisers can submit their own generic entries or in conjunction with plan sponsor clients. In the latter instance, both will receive trophies for a winning entry.
Winners of the Eddy Awards will be announced at P&I's annual East Coast Defined Contribution Conference March 10-12.
The award categories, in alphabetical order, are:
Conversions: This category recognizes campaigns devoted to explaining the move to a new record keeper. This category also includes consolidation of record keepers by 403(b) plans. All ongoing investment education materials do not have to be included.
Financial wellness: Workplace experts increasingly warn that employees' financial stress can damage their productivity, health and ability to retire. This category aims to recognize efforts that take a holistic view of employees' financial well-being outside of traditional retirement programs. Those efforts should include, but are not limited to, education or tools regarding student loans, health savings accounts, emergency savings and debt reduction, and household budgeting.
Ongoing investment education: Entries should educate existing employees on the investment options of the plan and how it helps them save and reach their retirement goals, or new employees about investment options of an existing plan. Entries must focus heavily on the investment process. Note: Campaigns aimed at educating participants on the importance of saving in their defined contribution plan for retirement, via their 401(k) plan, for example, can be included in this category. If retirement-preparation campaigns are specifically aimed at workers 55 and up, those materials should be submitted in the pre-retirement preparation category.
Plan transitions: Entries in this category should reflect the investment education and communication necessary when employees are eligible to participate in a new DC plan. Such eligibility most often occurs because of mergers, acquisitions and spinoffs or when a defined benefit plan is frozen and participants are moved to a new or existing DC plan. The depth of the education typically ranges from what is found in investment education materials for new employees to what is found in conversion materials.
Pre-retirement preparation: Awards in this category will recognize organizations that have done the best job of educating participants nearing retirement — specifically, those age 55 and older — on how much they should save, how to make their savings last and other steps they need to take for a financially secure retirement. Information about non-retirement plan considerations also should be included in the effort, such as retiree medical, housing and other expenses, and Social Security. Note: Campaigns that are not focused on those 55 and up do not qualify for this category, but could be submitted in the ongoing investment education category.
Special projects: Showcase special education and communication programs with entries as simple as a single postcard or an email rather than a full campaign. Special campaigns related to the coronavirus crisis, such as helping plan participants save or understand market volatility, should be included in this category.
All entries must include evidence of the effectiveness, such as an increase in participation or a change in the average participant asset mix.
In order to evaluate online components, the complete website address and a temporary user ID and password, valid through March 18, 2024, must be provided.
Entrants must return an online entry form for each entry with one set of educational materials attached to the entry form.
Please note that PowerPoint presentations and training materials for human resources teams or financial advisers will not be judged.
Joint entries must include documentation that the sponsor approved the submission. An acknowledgment form is available online.
For a look at last year's winners, visit pionline.com/eddyawards.