David Levine, a principal at Groom Law Group, Washington, also has seen the number of cases citing managed account fees issues "coming up more and more often."
The uptick comes as record keepers look to managed accounts as a profitable new revenue source, a bright spot amid traditional record-keeping services struggling under heavy fee pressure. The emergence also comes as more plan sponsors offer managed accounts, a result of having more vendors in the market. The increased uptake is also due to plan sponsors wanting to give participants access to the purported personalization benefits of the products, industry experts say.
In 2019, 40.3% of sponsors offered a managed account, up from 33.7% in 2014, according to the Plan Sponsor Council of America's 63rd annual survey of profit-sharing and 401(k) plans.
Mr. Levine sees the new claims as the natural progression of an old story that has been playing out for years as plaintiffs moved beyond scrutinizing investment fund and record-keeping fees.
"Plaintiffs evolved from saying 'your funds aren't good' to 'your funds aren't good and you pay too much' to 'your record-keeping fees are too much' to 'managed accounts are too much,'" said Mr. Levine. "But underneath it all, it's just the plaintiffs challenging more and more pieces of the steps that are necessary to run a plan," he added.
Davis & Harman's Mr. Hadley echoed similar views, saying plaintiffs' lawyers are using the recent lawsuits to try different theories to see which ones can stick. "This complaint strikes me as another example of what we call a shotgun complaint — shoot a bunch of pellets and hope one hits," he said, referring to the Juniper lawsuit.
One notable allegation in the Juniper lawsuit that may stick if proven true is that the managed account service didn't provide the customization that people expected, Ms. Buckmann said. "They're basically saying 'you really haven't done anything different than a target-date fund,'" she said.
The complaint alleges that because "the asset allocations created by the managed account services were not materially different than the asset allocations provided by the age-appropriate target-date options" already available to participants, the reasonable fee for the plan's managed account service should be "zero or very close to zero."
"If this is a true description of the facts, I think a court could conclude that the participants are overpaying because they are paying more than they would in a target-date fund, but their extra fees aren't buying any additional services," Ms. Buckmann said.