Headquarters: Des Moines, Iowa
AUM: $699 billion as of June 30
U.S. employees: 1,413
Years Won: 2012-2024
In their own words:
“Our culture thrives on authenticity, curiosity and innovative thinking — and one that is actively invested in our clients’ best interests and empowering our team to push boundaries and drive impactful solutions. We value continuous networking and learning, ensuring we stay ahead in an ever-evolving industry. Thank you to our exceptional team for its dedication and passion that makes this recognition possible.”
Three cool things:
- Promotes wellness by offering unlimited paid time off, in addition to 11 company-paid holidays. For employees who are not based at the firm’s headquarters, reimburses up to $500 annually for fitness-related expenses, including gym membership and virtual training services with proof of attendance and expense.
- Fosters a social environment through team lunches and outings, and through 14 employee resource groups that focus on diverse populations and interests such as sustainability. Also encourages philanthropic support among employees through the Principal Foundation, a nonprofit that supports community programs that focus on building financial security.
- Shines a spotlight on successes through announcements on firmwide intranet. Also recognizes individual performance through spot awards such as off-cycle bonuses.
Employees say:
- “Principal promotes a healthy balance of achieving our career goals, as well as our personal milestones. There is a clear and vivid image of where I am and where I aim to be with stepping stones laid out along the way. Management makes our value to the organization clear, and although we are large in size, our team-oriented nature helps minimize the feeling of grandiosity.”
- “The senior leaders in this organization are forthcoming, honest and willing to address any employee feedback, no matter the topic. This organization is ethical and truly values creating an inclusive and diverse culture.”
- “This organization provides resources to continue personal and professional development such as further education cost reimbursement and mentoring programs. Additionally, the organization provides other well-rounded resources such as a full-service gym and other amenities.”
