Family — it’s what money managers say their workplace culture feels like, but it’s also an aspiration of employees that firms are willing to support, even if staffers don’t feel completely prepared.
Employers recognized in Pensions & Investments’ 2024 Best Places to Work in Money Management program have enacted more robust, diverse policies around the welcoming of new children. Along with extending leave time and creating inclusive policies, employers have enhanced benefits to promote caretakers’ wellness — both in health and finance.
These policies go well beyond the U.S. Department of Labor’s Family and Medical Leave Act, which allows certain employees to receive up to 12 weeks of unpaid leave per year without the risk of losing their job.
While Polen Capital has been named a Best Places to Work honoree for the past nine years, “certainly, when our employees look back on their lives, I hope they’re thinking about the time they have with their families and loved ones” as opposed to time they were missing from the office, said Rachel Trock, chief people officer at the Boca Raton, Fla.-headquartered investment manager.
“With new babies, they say the days are long, but the years fly by,” she added. “I want to make sure that our employees are taking the time they need to both physically heal, if they are a birthing mother, but also just bond with their children because you’re never going to get that time back. You’re going to blink, and then your kid’s going to be 13 — like mine is.”
Ranked No. 4 among firms with 100 to 499 employees, Polen managed $65 billion in assets as of June 30.
Changing times, changing language
“First and foremost, we refer to it as parental leave — not as maternity leave or paternity leave,” Polen’s Trock said. “We call it parental leave because it doesn’t matter what gender you are if you are a new parent. We have structured our policy so that all parents are eligible for the same amount of leave.”
Along with the policies themselves, many employers named to the 2024 Best Places to Work program use inclusive language when describing parental leave. Parents may be referred to as the birthing parent or nonbirthing parents.
“There is a difference between a birthing parent, who goes through physical change in their body and adjustment there, but then there’s also just a new parent through whatever avenue of parenthood they get to it,” noted Paige Maisonet, head of people at Newfront Retirement Services.
Nonbirthing parents “have an adjustment that’s different but similar in the sense of you’re not healing yourself, but your family is adjusting and you’re bringing a new individual,” she added. Ranked No. 2 among winners with 20 to 49 employees, Newfront managed more than $22 billion in assets as of June 30.
Some firms may also call employees welcoming dependents the primary caregiver or secondary caregiver.
But “it doesn’t matter if you’re a biological parent, an adoptive parent or a foster parent,” Trock added. “It doesn’t matter if you’re male, female or nonbinary.”
At Polen, all parents are given a minimum of 12 weeks for fully paid leave. But the birthing parent receives an additional six-to-eight weeks — or a maximum 20 weeks in total.
“A man taking 12 weeks of parental leave in 2011 — when I had my son — was unheard of,” Trock said. “You would have been frowned upon certainly, but times are changing. Polen is doing our part to make sure that we are treating all parents the same.”
Preparing for a new role
Throwing a baby shower for expectant employees is a standard practice for many employers named to the BPTW program. Among the best gifts winning employers said they can give new parents are resources to be prepared for the role.
For instance, Stadion Money Management gives employees who welcome a new child a DoorDash gift card — a perk that came to light as food-delivery services rose in popularity during the COVID-19 pandemic.
“When you have a baby, you are tired, and the last thing you want to do is cook or go out and get food,” said Duane Bernt, president and CEO of the Watkinsville, Ga.-headquartered firm. “There’s something just so easy about ordering DoorDash … The last thing you want is more work, and babies are enough work. That is a nice gesture.”
In addition to the gift card, employees receive a quarterly $25 allowance for goods from CVS Pharmacy through healthcare insurer Aetna. This way, they can save on ibuprofen, bandages and baby goods from the retailer, Bernt added. Named to the Best Places to Work program six times, Stadion managed $2.4 billion in assets as of June 30.
Several winners partner with platforms such as Maven Clinic and Carrot Fertility for their family planning benefit. They can offer stipends and services for areas including fertility treatments, family counseling and breast milk shipping — which is particularly helpful for those on business travel.
Some firms like StepStone Group offer executive coaching to support expectant parents who “are stressed out or putting their career on pause” to welcome a child, said Linnet Coppa, director and global head of human resource service delivery. On top of offering 16 weeks of paid leave for the primary caregiver — not designating the leave as maternity, paternity or parental — the La Jolla, Calif.-headquartered firm provides the access so employees have someone to talk through their anxiety and ease into parenthood.
Ranked No. 5 among winners with 500 to 999 employees, StepStone managed $169 billion in AUM as of June 30.
Similarly, Polen offers new parent advisement for employees as well as their partners or spouses. This coaching starts three months before the baby’s due date to prepare for logistical aspects, such as obtaining a Social Security number to be added to benefits.
“There are all these fine print items that have to happen … and insurance coverage is everybody’s primary concern for their new babies,” Trock said.