Micheal Ramirez was named global head of institutional marketing at Aviva Investors, a spokesman said.
The role is new. Mr. Ramirez leads U.K. institutional, European, North American, Asia-Pacific and real estate marketing teams, reporting to Isla MacKenzie, global head of marketing and external communications.
"(Mr. Ramirez) has proven leadership credentials and expertise, spanning strategic, digital and product marketing, and will bring valuable insight on international distribution. He will be responsible for building a market-leading global institutional marketing strategy, helping us accelerate our efforts in priority areas including insurance solutions, real assets and strategic projects with Aviva Group companies," Ms. MacKenzie said in a news release.
Mr. Ramirez was most recently head of U.S. iShares institutional marketing at BlackRock. A BlackRock spokesman was not available to comment on his replacement.
Aviva Investors had £348 billion ($455 billion) in assets under management as of June 30.