Melanie Aimer was named global head of client experience at BNP Paribas Asset Management, a spokesman said.
The position is new.
Ms. Aimer will report to Roger Miners, chief marketing officer. She is responsible for client satisfaction, insight, analytics and reporting and market intelligence.
Ms. Aimer's "background in delivering client development and sales enablement programs, and her insights into the needs of a diverse client base will be invaluable as we expand the range of solutions that we offer our clients and design experiences that meet their growing expectations," Mr. Miners said in a news release.
Ms. Aimer joined from BNP Paribas corporate and institutional banking, where her most recent role was as global head of digital for employees.
BNP Paribas Asset Management has €569 billion ($754 billion) in assets under management.