BATS Global Markets priced its IPO of 13.3 million shares between $17 and $19 a share, looking to raise up to $290.6 million, according to the company's filing Thursday with the SEC.
Trading in the initial public offering will begin Friday on BATS' BZX exchange under the ticker symbol BATS, according to the Form S-1/A filing with the Securities and Exchange Commission.
When BATS originally filed for the IPO on Dec. 16, it said it would use the proceeds of the IPO to pay off a 2014 loan and to make acquisitions. On March 31, BATS agreed to acquire ETF.com, a data and analysis website and publisher focusing on exchange-traded funds. Terms were not disclosed.
The December announcement said BATS would seek to raise $100 million in the IPO.
In March 2012, BATS canceled an attempted IPO on both its exchange and Nasdaq because of an apparent software glitch affecting the trading in shares of Apple and other companies, including BATS.