Ever wondered how your investment risk appetite translates into underwear? Well, participants in AP7, Stockholm, can find out.
The 268.8 billion Swedish kronor ($32.6 billion) pension fund has developed a web-based test for members to determine what kind of saver they are, and which investment options are most suitable - from AP7's default fund represented by long johns, to a completely natural look at the riskier (or is that risque?) end of the scale, in the form of choosing their own funds.
Available on the pension fund's Facebook page, the test asks two simple questions: How much excitement do you look for in everyday life? And how interested are you in asset management?
The campaign aims to explain the pension fund through humor and reach savers who might not be well versed in economics or be anxious when reading about their pension fund savings, a news release on the education campaign stated.
The test has been launched with three short films based on important messages, said a spokeswoman for AP7: the management fee you pay is important; age does matter; and there is an easy option through the default fund.
You can find the test, and take it, at the AP7 Facebook page.
