Nuveen Investments is putting more of its money into the Chicago Cubs.
The team announced April 2 that the Chicago-based Nuveen has expanded its sponsorship deal after a 10-year run as a Cubs partner, becoming one of the franchise's top-tier “legacy partners” at a renovated Wrigley Field.
Under the agreement, Nuveen will continue to hold naming rights to the Nuveen Investments suite level at the ballpark and will have prominent signage behind the visiting team's on-deck area, as well as on the new left-field video board.
Financial terms of the deal were not disclosed, but the team's legacy partners have been signing contracts for as long as 10 years, hoping they'll eventually enjoy the benefits of the Cubs' recent efforts to rebuild the team. Nuveen becomes the eighth top-tier sponsor for the team and the fifth major new partnership signed this offseason, joining American Airlines, ATI Physical Therapy, Sloan Valve and Wintrust. Previous deals include ones with Anheuser-Busch InBev, Starwood Hotels & Resorts and Under Armour.
“Nuveen is excited to continue its longstanding support of one of Chicago's most recognized institutions,” Nuveen Chairman and CEO John Amboian said in a statement. “We look forward to sharing an exciting future with the Chicago Cubs, Wrigley Field and importantly, a loyal fan base unlike any other in sports.”