Colorado Public Employees' Retirement Association, Denver, is using its Twitter account to recruit retirement board trustees.
The $44 billion pension fund tweeted last month, “Interested in becoming a trustee? Find out how in this helpful video.”
PERA is seeking one retiree and one active judge for its 16-member board, spokeswoman Katie Kaufmanis said in an e-mail. Retired members of the state, local government and judicial divisions will vote on the retiree opening, and current judges will vote on the judicial opening in May.
Kayla Albert, PERA's social media specialist, said the trustee tweet and video are just some of the ways PERA is using social media to increase transparency and dialogue with its participants and others.
PERA's social media program kicked off in 2012, the year Ms. Albert was hired.
“We needed to reach members where they were and speak to them using the tools they were already using,” Ms. Albert said in a telephone interview.
In addition to its @Colorado PERA Twitter feed, PERA has its own YouTube channel; the Dime Colorado, a blog aimed at PERA's younger participants; and a Dime Facebook page.
Out of all the trustee seats, vacancies in the school division seem to garner the most attention, Ms. Albert said. Teachers are PERA's most active Twitter followers, she added.