Pension Insurance Corp. staff will be dressing up as the animals on their company logo to raise money for U.K. children's hospice Richard House and attempt to defend — and break — a Guinness world record.
Senior management at PIC will join other participants — all dressed as penguins — in a 2-kilometer waddle around Central London on Nov. 12.
The costumed walk is not only an effort to raise money for a worthy cause, but also to break the Guinness world record for the largest gathering of people dressed as penguins.
Kim Gozzett, chief operating officer at PIC who kicked up her flippers last year to take part, and will do the same this year, said sponsorship by the firm was a no-brainer. “We need 326 people this year” to beat the record, she said in a telephone interview. “We are raising money for the hospice, but it is also fun. Although it was very cold last year,” she said.
The waddle took place near Canary Wharf last year, but Ms. Gozzett said that by moving to the City of London, “we are hoping for more building warmth!”
The hospice hopes to raise more than £30,000 ($48,000).
For more information visit the website www.richardhouse. org.uk/content/penguins-back-more-guinness-world-record-attempt.