NOW: Pensions is planning to take the British men's field hockey squad all the way to Rio.
The London-based defined contribution pension provider is the new title sponsor of England's men's field hockey league and principal partner for the teams representing Great Britain and England. The four-year contract means that NOW: Pensions will support the group through the Glasgow 2014 Commonwealth Games and the 2016 Olympic Games in Rio de Janeiro.
“Hockey is an interesting sport that's on its way up, and we saw the passion and ambition that (the men's team) showed during the (2012) Olympics,” said Morten Nilsson, London-based CEO of NOW: Pensions, a subsidiary of ATP, Hilleroed, Denmark, which has about 624 billion Danish kroner ($109 billion) in assets.
“The team has the same values as we do and is a good fit for our company,” Mr. Nilsson said.
In addition, NOW: Pensions is also helping the team to promote rush hockey, a shortened and faster version of field hockey that can be played on smaller pitches — indoor and outdoor. Mr. Nilsson added: “The idea is to get more people into the sport, to exercise and to do something fun.”