Vicky Hayes was named senior vice president of asset management marketing at TIAA-CREF, confirmed spokeswoman Abby Cohen.
Ms. Hayes assumes those responsibilities from Patrick Rowan, who was overseeing asset management marketing on an interim basis. He returns to his role as a senior director, supporting Connie Weaver, executive vice president and chief marketing officer at TIAA-CREF.
Ms. Hayes was a managing director and director of marketing at Goldman Sachs Asset Management.
GSAM spokeswoman Andrea Raphael couldn't immediately be reached for comment.