A big challenge for a new company is picking a name — one that hasn't already been taken — that connotes prowess and reliability.
Such was the case two years ago when Steven C. Mathews, David J. Walker and Peter M. Dawkins were brainstorming to come up with a name for their soon-to-be-formed hedge fund company.
The chief investment officer/portfolio manager, president/chief operating officer and senior partner, respectively, all are U.S. Army veterans, and wanted to commemorate their military legacy.
“But all the good military jargon words like Citadel and Fortress were taken,” said Mr. Dawkins, who served as a brigadier general in the U.S. Army, in an interview.
It struck Mr. Dawson that the firing mechanism — known as a flintlock — on the antique Kentucky rifles he collects would be the perfect symbol of reliability for the new company, Flintlock Capital Asset Management LLC, New York. The elegant, curved lines of Kentucky rifle flintlocks also were the inspiration for the firm's distinctive logo.
With just more than $100 million under management and a two-year track record, Mr. Mathews' commodity strategy is beginning to attract attention from institutional investors. Last month, the $37.4 billion Illinois Teachers' Retirement System, Springfield, invested $15 million in Flintlock's commodity hedge fund through its emerging managers program.