Putnam Investments is getting a quick return on its investment in professional golfer Keegan Bradley, who has won a pair of golf tournaments in dramatic fashion, including the PGA Championship in a three-hole playoff on Aug. 14.
In mid-May, Boston-based Putnam signed a long-term marketing agreement with Mr. Bradley, who will help market the Putnam name as well as participate in golf seminars and clinics for Putnam clients.
On May 29, Mr. Bradley, 25, a rookie on the PGA Tour, won the HP Byron Nelson Championship in a one-hole playoff with Ryan Palmer.
“We barely had the shirts made,” Jeff Carney, Putnam's head of global marketing and products, said in an interview, referring to golf shirts with the Putnam name and logo worn by Mr. Bradley.
Mr. Bradley was four shots behind Jason Dufner with three holes remaining in the final round at the PGA Championship; but he tied Mr. Dufner on the 71st hole of regulation play, then won a three-hole playoff at the event held at the Atlanta Athletic Club in John's Creek, Ga.
Mr. Bradley collected a check for $1.45 million for his victory, while Putnam continues to earn marketing dividends. “He's a dynamic young athlete,” Mr. Carney said.