Putnam Investments and the Kraft Sports Group have teamed up in a marketing partnership that links the Boston-based money manager to the New England Patriots and establishes another football link for Robert Reynolds, Putnam CEO.
Mr. Reynolds is a former college football referee who was one of five finalists to succeed Paul Tagliabue as commissioner of the National Football League in 2006. The job went to Roger Goodell.
Mr. Reynolds, a top executive at Fidelity Investments at the time, became CEO of Putnam in June 2008.
“We are the official investment management sponsor of the Patriots,” said Jon Goldstein, a Putnam spokesman. He declined to discuss financial terms.
The deal with Kraft Sports Group, Foxborough, Mass., owner of the Patriots and Gillette Stadium, features the Putnam Club — two 60,000-square-feet enclosed areas that can serve food and drink to a combined 6,000 seat-holders. Fan can sit in their open-air seats or visit the two club areas, which will carry Putnam's logo.
The firm's name and logo also will adorn the stadium scoreboard, Mr. Goldstein said.
The Putnam Club used to be called the Fidelity Investments Clubhouse. Vin Loporchio, a Fidelity spokesman, said his firm had “a strong and productive partnership” with the Patriots for 10 years.
But Fidelity isn't leaving Gillette Stadium. The company will have a luxury box suite at the stadium, as it does with other professional Boston teams.