Looking to build its name recognition, Palo Verde Capital LLC, has signed a corporate representation agreement with PGA Tour golfer Bryce Molder, and now the logo of the multistrategy alternative investment manager, is a fixture on Mr. Molder's shirts at PGA Tour events.
The contract also includes appearances at several golf outings, private rounds and dinners with clients, said Jim Strickland, partner, investor relations/public relations, at Palo Verde, which is based in Scottsdale, Ariz., and has $200 million in assets under management.
“We felt Bryce was a guy who exhibits a lot of what we respect,” Mr. Strickland said in a phone interview. “Bryce is as good a person as you'd like to know. He's not as much a professional golfer (to us) but a great guy who plays golf at a high level.”
Mr. Molder has provided “tremendous value” to build brand strength and awareness to the firm that was founded in December 2008, Mr. Strickland said.
Palo Verde plans to include Mr. Molder at institutional investor events slated for the second half of the year in Boston, Chicago, Dallas, Phoenix, Los Angeles and Seattle.
“Aligning ourselves with someone of Bryce's character was another important step in positioning the firm with institutional and high-net-worth investors,” said Tony Stacy, managing director and founder of the firm, in a news release.