Joe Greene was named senior vice president and chief marketing officer at Great-West Life & Annuity Insurance.
It is a new position, Jeff Close, a spokesman for Great-West said in a telephone interview.
Mr. Greene will be marketing for Great-West retirement services, which includes the company’s retirement record-keeping business, along with 401(k) and 403(b) plans, according to Mr. Close.
He will report to Mitchell Graye, Great-West president and CEO.
Mr. Greene most recently served as senior vice president and director of marketing and strategic planning at Bernstein-Rein Advertising in Kansas City, Mo.