When companies try to be funny, even in advertising, the results are usually mixed at best.
After viewing the early minutes of “Risky Business and the Business of Risk,” things seem to headed down the trying-to-be-funny-but-actually-boring route, as Monty Python alumnus Terry Jones and comedic author Robert Buckman are overshadowed by the serious business of risk management, and Cardano Group CEO Theo Kocken drones, “Risk is a very abstract and complex concept ...”
But that route changes quickly, as Messrs. Jones and Buckman quite literally steal the show from Mr. Kocken. You know you're no longer in serious territory when, in the opening animated credits (a la Monty Python) the video's title is presented as, “Frisky bees, drunk nuns, oh sh*t, aise si,” which is nearly an anagram for the real title.
The video dances between old clips of Monty Python TV and film sketches, with Messrs. Jones and Buckman using the sketches to illustrate risk management “pillars of wisdom.”
In perhaps the funniest interlude, Mr. Buckman interviews “Professor Brain,” played by Mr. Jones, about a scene from the 1975 film, “Monty Python and the Holy Grail,” in which a tiny white rabbit kills one of King Arthur's armored knights.
“In terms of the psychodynamic envelope of the situation, how would you describe what (happened to the knight, who took the rabbit for just an ordinary rabbit)?” Mr. Buckman asks Professor Brain.
Pausing a brief moment, Professor Brain responds, “Well, they got their f***ing heads bitten off, didn't they?” A veiled description of the global financial crisis?
The video, in two parts, is available below.