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February 18, 2008 12:00 AM

The method behind value guru ...

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    Lauren C. Templeton, the great-niece of legendary value investor Sir John Templeton, has put some of his most astute principles on paper.

    In a book scheduled to hit stores later this month, Ms. Templeton and co-author Scott Phillips detail the methodology behind Mr. Templeton’s investment selection process. “Investing the Templeton Way” weaves historical Wall Street events with investment wisdom gained through extensive interviews with Mr. Templeton and a host of money managers who have been influenced by him.

    Mr. Templeton founded Toronto-based Templeton Growth Fund Ltd. in 1954. The company was sold to Franklin Resources Inc., San Mateo, Calif., in 1992, and became what’s now called Franklin Templeton Investments.

    Throughout his career, Mr. Templeton won fans worldwide for advocating that investors should not only buy low, but buy when stocks are plunging. “The only way to get a bargain is to find something that other investors are selling,” Ms. Templeton added in a telephone interview.

    “He used to say ‘bull markets are born on pessimism, grow on skepticism, mature on optimism, and die on euphoria,’ ” Ms. Templeton said. “Particularly now, there’s a lot of pessimistic people out there … we think this creates opportunities.”

    Ms. Templeton is founder and president of Lauren Templeton Capital Management LLC, a hedge fund based in Chattanooga, Tenn. The firm had $160 million in assets under management as of Jan. 31. Mr. Phillips is Ms. Templeton’s husband as well as portfolio manager and head of research at Lauren Templeton Capital. — Thao Hua

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