Despite the loads of retirement savings education pamphlets, papers and guides available, individuals are still at sea when it comes to investing.
"The problem is not ‘Is there enough material for financial education?' It's the delivery of that information. It just isn't sticking," said Bonny Brill, executive director at the Evelyn Brust Financial Research and Education Foundation, Greenwood Village, Colo.
Acting as the glue to make it stick, the foundation has been working to educate teachers, students and individual investors on the importance of saving and investing wisely, joining with community colleges, federal agencies, the AARP and the American Library Association, among others. It also relies on volunteers including certified public accountants and other financial advisers to implement investment education programs and provide free financial checkups.
Since the foundation launched a program with the American Library Association earlier this year, more than 180 financial advisers have gone through the foundation's accreditation program to work with the public, Ms. Brill said.
The foundation's message to "invest wisely" will also be blasted across national radio and public television stations and other media outlets in 2007 and 2008.
The foundation was formed in 2004 by the Investment Management Consultants Association to advance public education about money and investing. Investment professionals who are interested in making financial donations or volunteering their time should visit www.evelynbrustfoundation.org.