Look, up in the sky! It's a bird! It's a plane! It's Savingsman!
Savingsman is a new superhero created by the Employee Benefit Research Institute Education and Research Fund in its latest effort to encourage future retirees to start saving now.
Dressed in green tights, a cape and glasses, Savingsman stars in a new series of public service announcements that have already debuted in the Washington area and may soon be appearing on TV stations across the country.
Accompanied by his dog, 401-K9, Savingsman saves the world — one future retiree at a time —by advising viewers to enroll in a company savings plan or open an IRA.
In the first ad, a couple ponders a bleak retirement: "Look honey! It's my Social Security statement! … How are we going to retire on that?" Savingsman swoops in and refers them to the "Ballpark E$timate" retirement planning worksheet, available on EBRI's website at www.choosetosave.org.
In another spot, Savingsman battles his arch enemy, Credit Card Guy, and saves a woman from certain debt. All Savingsman episodes are now archived and available on the Choose to Save website at www.choosetosave.org/psas.
EBRI spokesman John MacDonald said it is too early to have feedback from the 3,200 TV stations to which Savingsman PSAs were distributed. Mr. MacDonald said another round of announcements is planned for 2007.