Recent research from Aon Consulting shows that U.K. employees would consider celebrity memorabilia, evergreen forests, classic cars or wine and whiskey as pension investments.
While 58% of 1,680 adults surveyed in March listed property as an investment of choice, and 50% listed shares, 29% said they would invest in celebrity memorabilia. About a third listed classic cars and evergreen forests as investments suitable for retirement savings.
"By investing in your passion, whilst ensuring you have sufficient alternative funds for your pension, you can continue to enjoy your new buy whether or not it appreciates in value," said Rod Mitchell, chief executive officer of Aon Private Clients, London.
An autographed photo of George Clooney may be one's passion, but on its own it is unlikely to secure a comfortable retirement.
Also, art, especially, would need to be regularly revalued and insured in case of fire, theft or damage, warned Mr. Mitchell.
"But the average U.K. investor should be wary of relying on a dusty bottle of Bordeaux to appreciate in value without initially seeking proper investment advice," added Ian Dearnley, client relationship director for Aon Consulting.