M.A. Mortenson's winning special projects entry featured an interactive campaign using jigsaw and crossword puzzles. One judge called the campaign, "lively, very colorful, and fun."
Annette Grabow, manager of retirement benefits, said the company wanted something fun to capture participants' attention, adding she was pleased with the way the materials came out. Wells Fargo Retirement Plan Services Inc. is the service provider for the $50 million 401(k) plan.
The State of Tennessee Deferred Compensation Program, Nashville, won for public funds in the special projects category for its $677 million 401(k) plan.
Tennessee paid tribute to its booming music industry through targeted posters.
One poster talks about jazzing up the plan, stating: "It doesn't matter if you're a little bit country or a little bit rock and roll. This great news is music to everyone's ears."
"It's sharply focused and targeted," said one judge.
"It's very Tennessee," said another judge, referring to the scenery in photos.
Beth Chapman, director of deferred compensation at the Tennessee fund, gave the credit to her predecessor at the plan, Deana Hanna, and Great-West Retirement Services in coming up with the theme.
"It's important to have something that catches their eye. That makes employees pay attention. I think the whole campaign looks great," said Ms. Chapman.