DENVER — Janus Capital Group Inc. is making a major push into the institutional market after largely overlooking it for years.
The Denver-based firm, whose assets under management are down 50% from a peak of $250 billion in 2000, is plugging its five-year track record in traditional growth strategies, among others, and getting the word out about its 9-month-old Janus Institutional Asset Management.
"We were perceived as a retail manufacturer, so consultants didn't know us," said John Zimmerman, executive vice president and managing director of Janus Institutional.
Janus Institutional had $36.8 billion in institutional assets under management as of June 30. But almost 90% of that comes from portfolios managed by Enhanced Investment Technologies LLC, Palm Beach Gardens, Fla. Janus Capital owns 78% of INTECH, the fast-growing quantitative growth shop, which had $31.7 billion in assets under management as of June 30, up from $17.5 billion a year earlier.
Robert Garvy, INTECH's chief executive officer, didn't return phone calls seeking comment.
"INTECH is the primary driver of our growth," Mr. Zimmerman acknowledged. With INTECH's success as a base, Janus Institutional will continue strengthening traditional growth equity offerings, he added.
Among individual growth disciplines, Janus Institutional had about $2.7 billion in separate accounts for institutional clients in its aggressive large-cap growth strategy as of June 30, and $1.7 billion in large-cap growth, according to Morningstar Inc., Chicago.