American Express name makes way for RiverSource

American Express Co.'s retail and institutional asset management business will be renamed RiverSource Investments as of Aug. 1. The company is rebranding in anticipation of the upcoming spinoff from American Express Corp. and public listing of its American Express Financial Advisors unit, said spokesman Paul Johnson. AEFA will be renamed Ameriprise Financial, but the group's financial product businesses will be given the RiverSource name, including RiverSource Insurance, RiverSource Annuities and RiverSource Distributors, the company said in a news release.