2005 Eddy Award Winners
What a blast the judges had with this entry. From the movie reel candy tin to the investment education packet that said, "Were planning a blockbuster and youre the star, this campaign was Oscar-worthy. The biggest hit with judges was movie spoof mailings "The Maximator to suggest increased contributions; "Night of the Living Defaulted doomed to a future they didnt choose, targeted to those who defaulted to the minimum contribution; and "Mission Possible, for new employees. Plus, the package was totally branded: Brookshires name was everywhere.