DEMCO Inc., Madison, Wis., hired Francis Investment Counsel as investment consultant to its $22 million 401(k) plan, said Kelli Send, Francis co-founder and senior vice president-client services. Smith Barney was the previous consultant; Mike Francis, co-founder, president and senior consultant at Francis, left Smith Barney earlier this year, Ms. Send said. The plan has 13 investment options. U.S. Bank is bundled provider. Donald J. Rogers, DEMCO vice president-finance at DEMCO, did not return a call by press time seeking comment.