William Jarvis was hired by Lime Capital Management LLC, New York, as...

William Jarvis was hired by Lime Capital Management LLC, New York, as its first director of marketing. The firm, which offers a concentrated deep value approach, is three years old with $8 million under management. Mr. Jarvis said he will focus on building assets from the high-net-worth market niche and will expand marketing efforts to institutional clients as assets grow. Mr. Jarvis will continue to operate his own money management consulting firm, Greenwich Strategic Advisors LLC, Greenwich, Conn., on a limited basis.