Coca-Cola Co., Atlanta, hired Financial Engines to provide investment advice for participants in the company's $1.4 billion 401(k) plan, said Dwight Williams, spokesman.
Coca-Cola executives opted to begin offering investment advice online and by telephone to help participants "solve the real-world challenges facing investors today," said Mr. Williams. Coca-Cola is picking up the cost of the advice service. Merrill Lynch is the plan's record keeper.