Jeff Miller says he is just the money guy. He's a partner in Disc Marketing Inc., a company that among other things has put together the music that wafts through Air Force One and Air Force Two.
For Mr. Miller, the 4-year-old music company, which is located in Pasadena, Calif.'s first firehouse, is a sideline. His day gig is vice chairman of Provident Investment Counsel Inc., the Pasadena-based money management firm.
So how did a portfolio manager and 30-year-veteran of the money management business get into the world of music? It started with a chance meeting with songwriter Tena R. Clark, Mr. Miller said. Ms. Clark shared her idea about using music to market products, and Mr. Miller decided to become a partner himself. Now, the company has six divisions, including a new recording studio, Firehouse Recording Studios. Ms. Clark still writes music, too - she recently penned the song NASA will use as the theme for its "Centennial of Flight" celebration, which will begin in December.
About 85% of the company's revenue is derived from enhanced CDs, which combine music and video. One, created for Target Corp., included a toy catalog and a game that Disc Marketing created using the toys.
In addition to flying high with tunes for President Bush, Disc Marketing has put together musical advertising for Toyota Motor Sales USA Inc., General Mills Inc. and Coca-Cola Co. It also has held concerts on college campuses as part of United Airlines' College Plus Program, aimed at encouraging college students to join its frequent flier program, he said. Last year, the company even put together a concert for Toyota dealers and distributorships that would have featured Jennifer Lopez at Los Angeles' new Staples arena - but the show, scheduled for Sept. 14, was canceled.
Mr. Miller says his two businesses haven't crossed paths, although Disc Marketing is in talks with banks and banking firms to market their products in song. "We're trying to figure out the right niche," he said.