William W. Kelly was named director of North American sales and marketing at GlobeOp Financial Services, a new position, said Rosemary Moothart, spokeswoman. Growing demand for hedge fund products, particularly in the United States, precipitated the hiring, she said. GlobeOp provides middle- and back-office support, fund administration and other services for hedge funds.
Mr. Kelly was a vice president in Sanford C. Bernstein’s private client group. Phone calls to Sanford C. Bernstein officials were not returned by press time.
