Cheryl G. Gordon, who at age 46 has had a 25-year career in institutional investment management that many would envy, has joined Apollo Management LP as a partner.
She will be involved in the firm's strategic planning and will head its investor relations, including marketing and sales of Apollo's new products.
Ms. Gordon began her career at Bankers Life of Iowa in 1977, and she drove around North Dakota for five years marketing its services.
In 1982 she joined IDS Advisory Group and rose to senior vice president. She then joined PaineWebber in 1986 as a managing director and helped build its institutional investment management business. She was responsible for PaineWebber's acquisition of Manufacturers Hanover Trust's $21 billion trust department.
In 1990 Ms. Gordon became a general partner of the IMR Fund LP, a buyout fund, and raised $500 million for it before joining Rothschild Asset Management in 1994 as chief executive officer.
At Rothschild, she was responsible for the U.S. asset management business, including venture capital and private equity.
She was a director of Rothschild Asset Management BV, the global holding company, as well as Rothschild North America, Rothschild Realty and Rothschild Asset Management.
Ms. Gordon retired in April 2000 to care for her husband, Edward S. Gordon, who died in November 2000.
Asked why she joined Apollo, Ms. Gordon said it was because private equity is an area of growing importance to institutional investors, and because Apollo is one of the few private equity firms that have been managing large pools of private equity for more than a decade.
Apollo has more than $8 billion invested in private equity.