Skip to main content
MENU
Subscribe
  • Subscribe
  • Account
  • LOGIN
  • Topics
    • Alternatives
    • Consultants
    • Coronavirus
    • Courts
    • Defined Contribution
    • ESG
    • ETFs
    • Hedge Funds
    • Industry Voices
    • Investing
    • Money Management
    • Opinion
    • Partner Content
    • Pension Funds
    • Private Equity
    • Real Estate
    • Russia-Ukraine War
    • SECURE Act 2.0
    • Special Reports
    • White Papers
  • Rankings & Awards
    • 1,000 Largest Retirement Plans
    • Top-Performing Managers
    • Largest Money Managers
    • DC Money Managers
    • DC Record Keepers
    • Largest Hedge Fund Managers
    • World's Largest Retirement Funds
    • Best Places to Work in Money Management
    • Excellence & Innovation Awards
    • Eddy Awards
  • ETFs
    • Latest ETF News
    • Fund Screener
    • Education Center
    • Equities
    • Fixed Income
    • Commodities
    • Actively Managed
    • Alternatives
    • ESG Rated
  • ESG
    • Latest ESG News
    • The Institutional Investor’s Guide to ESG Investing
    • Climate Change: The Inescapable Opportunity
    • Impact Investing
    • 2022 ESG Investing Conference
    • ESG Rated ETFs
  • Defined Contribution
    • Latest DC News
    • DC Money Manager Rankings
    • DC Record Keeper Rankings
    • Innovations in DC
    • Trends in DC: Focus on Retirement Income
    • 2022 Defined Contribution East Conference
    • 2022 DC Investment Lineup Conference
  • Searches & Hires
    • Latest Searches & Hires News
    • Searches & Hires Database
    • RFPs
  • Performance Data
    • P&I Research Center
    • Earnings Tracker
    • Endowment Returns Tracker
    • Corporate Pension Contribution Tracker
    • Pension Fund Returns Tracker
    • Pension Risk Transfer Database
    • Future of Investments Research Series
    • Charts & Infographics
    • Polls
  • Careers
  • Events
    • View All Conferences
    • View All Webinars
    • 2022 Innovation Investing Conference
    • 2022 Defined Contribution East Conference
    • 2022 ESG Investing Conference
    • 2022 DC Investment Lineup Conference
    • 2022 Alternatives Investing Conference
Breadcrumb
  1. Home
  2. Print
November 26, 2001 12:00 AM

INTERACTIVE UPDATE: SSgA's relaunched website getting lots of hits on its streaming videos

Mike Kennedy
  • Tweet
  • Share
  • Share
  • Email
  • More
    Reprints Print

    BOSTON - State Street Global Advisors is getting about 10,000 hits per month on streaming videos available on its recently relaunched website.

    Only a few money managers have added videos produced for institutional investors to their websites in the past year, said Steven Miyao, chief executive officer of kasina LLC, New York, a money manager consultant. The others are Fidelity Management Trust Co., Boston; Morgan Stanley Dean Witter, New York; and Barclays Global Investors, San Francisco, he said.

    State Street has the largest quantity of videos with the best production values, Mr. Miyao added.

    State Street added 130 videos with market commentary and outlook, essays, research and information on investment products to its website in September, said Peter Bennett, managing director of SSgA Interactive.

    The videos were added to ensure that, "at the appropriate frequency, the market leaders say what is going on," said Mr. Bennett. Approximately 80% of the videos are available to the general public, he said; the others, password-protected and available to clients only, detail research projects undertaken by the company.

    Executive commentary

    The newly revamped www.ssga.com includes commentary from top State Street executives such as Alan Brown, chief investment officer; Ned Riley, chief investment strategist; Adele Kohler, principal and portfolio manager; and Patrick Donnelley, principal of The Tuckerman Group, State Street's real estate investment division. Other State Street portfolio managers, product engineers, managing directors and relationship managers appear in different videos.

    Mr. Brown tapes a new segment every month, said Mr. Bennett. Topics covered include active equities, fixed income, currency markets and indexed equities.

    Approximately 18 months ago, Mr. Bennett suggested the idea of adding streaming video content to State Street's website. "We weren't doing enough to represent the breadth and the depths of the talent (of investment professionals)." The new technology, Mr. Bennett said, presents information "in an easier, more navigable site."

    At the time, he viewed streaming video as a new technology and felt the company should take advantage of it. However, he did not want to introduce streaming video "in a marketing, gimmicky way."

    The production of the videos has not been costly or time-consuming, said Mr. Bennett. The time between the text being completed and its being available on the website has been as low as three hours, he said. The Boston office houses a studio where segments are filmed. The videos average five and six minutes, said Mr. Bennett. The firm's sole video production employee then adds any necessary graphics and divides each video into chapters, so viewers can skip to those portions of the video they want to watch.

    Video fills gap

    State Street has not faced difficulty in getting its investment professionals to appear on camera, said Mr. Bennett. "We have a problem with more people wanting to do it," he said. When an executive has chosen not to be filmed, a suitable replacement has been found, he said.

    "My instinct would suggest ... it's something beneficial," said Jeb Doggett, managing director for BARRA Strategic Consulting Group, a money manager consulting firm, Darien, Conn. He added that clients who cannot meet personally with State Street officials may find video will partially fill the gap.

    But Mr. Doggett cautioned: "Because it is generic, the client may not find it as useful ... as a one-on-one or a phone conversation." He said video cannot become the sole channel of dialogue between the client and the manager.

    There's also the problem of "information overload," said Joseph Nankof, managing director of pension consultant BARRA Rogers Casey, also in Darien, Conn.

    Investment manager websites "are viewed with a healthy dose of skepticism by institutional investors," Mr. Nankof said.

    He finds that clients he works with prefer online portals run by third parties because of their objectivity.

    Mr. Nankof said the real value added would be for a money manager to add research materials to websites.

    "[There is] a dearth of information on research," he said.

    Recommended for You
    Read the print edition of P&I
    Read the print edition of P&I
    How low is low? Projections say it's not low enough
    How low is low? Projections say it's not low enough
    FINRA honors Wharton's Olivia Mitchell with Ketchum Prize
    FINRA honors Wharton's Olivia Mitchell with Ketchum Prize
    Alternatives: Investing Across the Spectrum
    Sponsored Content: Alternatives: Investing Across the Spectrum

    Reader Poll

    May 9, 2022
    SEE MORE POLLS >
    Sponsored
    White Papers
    Are Factors a Thing of the Past?
    Q2 2022 Credit Outlook: Carry On
    Leverage does not equal risk
    Is there a mid-cap gap in your DC plan?
    Out of the Shadows: The Revolution in Shadow Accounting
    The pivotal role of fixed income markets in the ESG revolution
    View More
    Sponsored Content
    Partner Content
    The Industrialization of ESG Investment
    For institutional investors, ETFs can make meeting liquidity needs easier
    Gold: the most effective commodity investment
    2021 Investment Outlook | Investing Beyond the Pandemic: A Reset for Portfolios
    Ten ways retirement plan professionals add value to plan sponsors
    Gold: an efficient hedge
    View More
    E-MAIL NEWSLETTERS

    Sign up and get the best of News delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    Subscribe Today
    May 9, 2022 page one

    Get access to the news, research and analysis of events affecting the retirement and institutional money management businesses from a worldwide network of reporters and editors.

    Subscribe
    Connect With Us
    • RSS
    • Twitter
    • Facebook
    • LinkedIn

    Our Mission

    To consistently deliver news, research and analysis to the executives who manage the flow of funds in the institutional investment market.

    About Us

    Main Office
    685 Third Avenue
    Tenth Floor
    New York, NY 10017-4036

    Chicago Office
    130 E. Randolph St.
    Suite 3200
    Chicago, IL 60601

    Contact Us

    Careers at Crain

    About Pensions & Investments

     

    Advertising
    • Media Kit
    • P&I Content Solutions
    • P&I Careers | Post a Job
    • Reprints & Permissions
    Resources
    • Subscribe
    • Newsletters
    • FAQ
    • P&I Research Center
    • Site map
    • Staff Directory
    Legal
    • Privacy Policy
    • Terms and Conditions
    • Privacy Request
    Pensions & Investments
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • Topics
      • Alternatives
      • Consultants
      • Coronavirus
      • Courts
      • Defined Contribution
      • ESG
      • ETFs
      • Hedge Funds
      • Industry Voices
      • Investing
      • Money Management
      • Opinion
      • Partner Content
      • Pension Funds
      • Private Equity
      • Real Estate
      • Russia-Ukraine War
      • SECURE Act 2.0
      • Special Reports
      • White Papers
    • Rankings & Awards
      • 1,000 Largest Retirement Plans
      • Top-Performing Managers
      • Largest Money Managers
      • DC Money Managers
      • DC Record Keepers
      • Largest Hedge Fund Managers
      • World's Largest Retirement Funds
      • Best Places to Work in Money Management
      • Excellence & Innovation Awards
      • Eddy Awards
    • ETFs
      • Latest ETF News
      • Fund Screener
      • Education Center
      • Equities
      • Fixed Income
      • Commodities
      • Actively Managed
      • Alternatives
      • ESG Rated
    • ESG
      • Latest ESG News
      • The Institutional Investor’s Guide to ESG Investing
      • Climate Change: The Inescapable Opportunity
      • Impact Investing
      • 2022 ESG Investing Conference
      • ESG Rated ETFs
    • Defined Contribution
      • Latest DC News
      • DC Money Manager Rankings
      • DC Record Keeper Rankings
      • Innovations in DC
      • Trends in DC: Focus on Retirement Income
      • 2022 Defined Contribution East Conference
      • 2022 DC Investment Lineup Conference
    • Searches & Hires
      • Latest Searches & Hires News
      • Searches & Hires Database
      • RFPs
    • Performance Data
      • P&I Research Center
      • Earnings Tracker
      • Endowment Returns Tracker
      • Corporate Pension Contribution Tracker
      • Pension Fund Returns Tracker
      • Pension Risk Transfer Database
      • Future of Investments Research Series
      • Charts & Infographics
      • Polls
    • Careers
    • Events
      • View All Conferences
      • View All Webinars
      • 2022 Innovation Investing Conference
      • 2022 Defined Contribution East Conference
      • 2022 ESG Investing Conference
      • 2022 DC Investment Lineup Conference
      • 2022 Alternatives Investing Conference