R.V. Kuhns & Associates will use the InvestorForce money manager database, search capabilities and investment analytics package, becoming one of the first major institutional investment consultants to affiliate with the online search company. Russ Kuhns, CEO, said the InvestorForce service will be in addition to its own internal database and other external database services used by the firm, including Morningstar and Mobius.
Jim Morrissey, president and CEO of InvestorForce, said the Kuhns agreement means the consulting community no longer views InvestorForce as a potential competitor but as a resource in allowing consultants to focus on their core business. He said InvestorForce has about 10 "conversations under way with other investment consulting firms for potential licensing agreements.
Angeles Investment Advisors agreed to use the InvestorForce database when its founders left InvestorForce to form the company earlier this year.