www.invesco.com: honorable mention, overall; first place, defined benefit
The INVESCO Institutional defined benefit site was designed to provide detailed product information to plan sponsors.
The content is "really good. Very thorough," said one judge. Another said the site is "intuitive, (and) simple to use."
The amount of content presented to users "might be a bit too massive," said another judge.
The site lays out the entire array of INVESCO's investment products, including a detailed description of investment style and return information.
INVESCO regularly updates the investment research on the site, which is "strictly a defined benefit site," said Bob Merckel, manager of marketing communications at INVESCO Institutional. The site is an informational tool for plan sponsors and consultants, he said, "without being too marketing oriented."
Unlike some of the sites in this year's Best of the Web competition, the INVESCO site hasn't been revamped in about two years. But that is about to change, as the site is scheduled for relaunch later this year. The new site will include additional functions and have a "leaner, cleaner" look, he said.