Tennis legend Bjorn Borg is exhorting Europeans to do something for the future of pensions.
He thinks the pension time bomb - the growing financial burden of an aging population - has become such a worry that it should force people to resort to - sex?
Mr. Borg "wants Europeans to have more sex ... and ensure future financing for pensions," according to a report in Agence France Press.
He "recommends they learn from the `Swedish model' to increase people production," the report stated.
"We have a bit of a delicate problem here in the Western world: there aren't enough babies being born," the five-time Wimbledon winner was quoted as exhorting in a full-page advertisement published in Sweden's main financial daily Dagens Industri.
The text, which appeared with a photograph of 11 attractive young women dressed as hospital midwives, said, "If nothing drastic happens, soon there won't be anyone who can work and put up for our pensions. Bad karma! Luckily there is a simple solution that is both enjoyable and relaxing: The Swedish model. An intimate form of socializing that, if done properly, will keep midwives laboring all over Europe. So the humble advice from Bjorn Borg is quite simply: Get to it!"
The ad ended with advice to "F-- for the Future."