CLIENT RELATIONSHIPS MATTER â FUNDS OF HEDGE
FUNDS AND CRM PLATFORMS
Simon Koziel, ProTrak International, Inc.
ProTrak International, Inc.
In any business, growth, especially rapid growth, brings change and with change
comes new challenges. The exponential growth of hedge funds in the past five
years has certainly prompted major change to an industry that previously
operated with almost total anonymity. Regulation, vastly increased competition,
and an entirely new pension fund client base that avoided hedge funds until
recently is the result...
...The landscape is very different today. With the number of hedge funds
increasing dramatically over the past ten years to more than 9,000, the
competition for new clients and new money is fierce. The popularity of the many
hedging strategies has brought with it regulation and the need for transparency to
the business for the first time.